Academic Detailing

Academic Detailing

What is Academic Detailing?

Academic detailing is an outreach education technique combining direct, one-on-one social marketing with unbiased content summarizing the best evidence for a given clinical issue. The idea and techniques of academic detailing are borrowed from the pharmaceutical industry practice of in-person clinician visits.

Academic detailing differs in that the detailer is not selling a product, but providing the latest evidence-based information to clinicians in real time to provide better care for specific conditions and enhance patient outcomes.

For opioid use disorder and substance use disorder (OUD/SUD), academic detailing can be particularly useful in reducing overprescribing, discussing misuse of opioids and substances, and exploring pain management options.

Academic Detailing Implementation
OUD/SUD Academic Detailing
Program Implementation
Educational Tools
Educational Tools & Resources
for Academic Detailers